Growing your Twitter following is a time-consuming task. Running a contest is one of the best ways to grow your followers fast, but you must be careful to follow all the rules.
You need a solid profile and quality content to attract new followers and keep them engaged. Using data insights is crucial to making better marketing decisions and improving performance.
1. Follow more people
If you’re looking to grow your Twitter and Instagram following, you’ll need to analyze other profiles, follow and engage more people. This will help you gain more exposure and build valuable relationships with potential customers. You should also use the tools for Instagram profile analytics.
You can also increase engagement by mentioning people in your tweets. This will encourage people to engage with your content and will increase the chances of them retweeting it.
However, don’t spam your followers with too many mentions. Too many mentions can lead to a lower number of views and retweets. It’s important to use the correct hashtags when tagging people. This will ensure that your content gets the maximum possible reach. You should also be careful about the times that you post. Blasting your Tweets while your audience is sleeping won’t get you very far.
2. Retweet
Retweeting is one of the best ways to share new content with your followers. However, you should be selective with your retweeting as it can become annoying for your audience if you tweet the same thing over and over again.
Instead, try to retweet different things that relate to your business and its targeted audience. It is also a good idea to couple your text-based tweets with an image or video. This helps you to stop your followers’ serial scrolling and grab their attention.
Be sure to use a RT and the name of the original source to give credit where it is due. This will help you to avoid any issues of plagiarism or infringement of copyrights. This will also increase the chances of your tweets getting retweeted by others.
3. Engage with others
The follower count on Twitter may have been deemed a vanity metric by many marketers because of the ill practices of buying followers that don’t make any bottom-line impact, but it remains an important metric for businesses that care about building authentic and engaged audiences on the platform. It’s also a great source of traffic back to your website and to your email list, so it’s definitely worth investing in some ongoing growth tactics.
For starters, your profile should be as complete as possible. This means a clean profile photo (or your logo, for business profiles) and relevant tags and industry keywords that help people find you. Using campaign ads to attract targeted, relevant followers can speed up your progress significantly as well. You can choose a demographic target that matches your market profile and run campaigns that pay only once they start following you.
4. Follow trending topics
When you engage in (niche) relevant discussions on Twitter posts by popular users (20k+ followers), some of their audience may notice and follow your account. In addition, your comments will often get retweeted by them to their own followers.
Incorporate visual content into your tweets, such as videos (the best time to post a video is Tuesdays and Wednesdays), images, GIFs, and info graphics. The more interesting and digestible your content is, the more likely your audiences are to engage with it.
Make sure your visuals are related to the tweet and that they align with your brand voice and style. This will help your audience recognize your content amongst the 500 million tweets that are sent daily. Moreover, it will help build trust and a connection between your audience and your business.
5. Post fresh content
Adding fresh content to your Twitter feed will help you climb the social media platform’s algorithm. Tweets with images and videos are more likely to be retweeted than those without, so try to include them whenever possible.
Make sure to share relevant industry articles and buzzworthy stats that appeal to your target audience. Use hashtags frequently to get your Tweets noticed by other users. Also, be sure to share humorous content as amusing (funny) tweets are one of the most retweeted categories on Twitter.
Try using a Twitter analytics tool to gain insights into your performance. This will help you understand who your followers are and when they are most active so you can optimize your posts for maximum engagement.